How to Sell Wrestling Figures
for the Most Money

First — what do you actually have?

Before pricing anything, do a quick inventory of what's in the pile. Wrestling figure lines break roughly into:

• Mattel Elite Collection (2010-present) — the current gold standard. Series numbers matter; short-print waves command premiums.
• Mattel Ultimate Edition (2018-present) — articulated, accessory-rich, strong secondary market.
• Mattel WWE Legends (2010-present) — legends retro subline, similar to Elite but old-school roster.
• Jakks Pacific Classic Superstars (2004-2010) — pre-Mattel era, still highly collected.
• Jakks Ruthless Aggression / Ring Giants (2003-2010) — larger bodies, varied audience.
• Hasbro WWF (1990-1994) — chunky arena-friendly figures, huge nostalgia play.
• LJN WWF Wrestling Superstars (1984-1989) — the rubber originals. Vintage premium.
• AEW Unrivaled / Unmatched — newer line, growing market.

Check the box, the back, the copyright line on the figure's foot for the year and manufacturer. If you're unsure, send a photo and we'll ID it.

Condition is king

A single figure's value can swing 3x-5x based on condition alone. Before pricing, sort into four piles:

• MOC (Mint On Card): never opened, card sharp, bubble clear. Top dollar.
• Mint loose, complete: out of box but pristine, all accessories. Strong second tier.
• Loose, incomplete or minor wear: missing a belt, boots, or accessory. Mid-tier.
• Played with / broken / mismatched: paint rubs, joint repairs, missing limbs. Parts-only.

See the full Bubs960 grading scale for what each grade means in dollar terms.

How to price it (using real market data)

Here's the only pricing method that matters: eBay sold listings.

1. Search for the exact figure on eBay
2. Click the "Sold items" filter in the left sidebar
3. Look at what's actually moved in the last 30-60 days
4. Average the condition-equivalent prices
5. That's your real market value

Ignore "Buy It Now" listings that have been sitting for months — those are asking prices, not selling prices. The sold comp is the market. We do exactly this when we quote your collection.

Where to sell — honest tradeoffs

eBay

Highest visibility, largest buyer base. But eats ~13% in final value fees plus payment processing. Great for specific rare figures where the auction dynamic drives price up. Terrible for bulk listings because you'll spend hours photographing and writing each one.

Whatnot

Live-show format. Great for working through volume fast (an hour can move 30+ figures). Buyers are in a "deal mode" headspace so prices trend lower than eBay for the same piece. Best for common-wave Elite figures and smaller lots.

Facebook Marketplace / Craigslist

Free but local, and you'll deal with flakes and lowballs. Okay for bulk "gotta-get-rid-of" energy if you're in a collectibles-heavy metro. Usually not worth it for 1-of-1 grails.

Direct to a reseller like Bubs960

You send photos, we quote within 24 hours, payment is immediate. Best for sellers who value their time, have 50+ pieces, or want the whole thing gone without the listing grind. Two paths we offer: buy outright (lump cash, we take it) or consign (we list it, take a flat % cut, you get the rest as it sells).

Packaging — the thing that kills sales

If a $150 MOC Stone Cold arrives with a creased card because you wrapped it in one layer of bubble wrap and tossed it in a soft envelope, you just turned a $150 sale into a $50 negative review. Invest the twenty minutes:

• Corner protectors on every carded figure
• Bubble wrap each figure individually
• Double-box high-value pieces ($50+)
• Void fill so nothing shifts in transit
• Tracking on every shipment — no exceptions

Buyers remember this. Word-of-mouth in the collector community is a real thing.

Quick wins to boost value before selling

1. Photograph properly. Daylight, neutral background, multiple angles, accessory close-ups. Good photos can add 10-20% to a sale price.
2. List in bundles when possible. "WWE Elite lot of 12" often sells faster than 12 individual listings.
3. Include original boxes and backer cards. Even if the figure is loose, having the box adds 15-30% on many lines.
4. Time the market. WrestleMania season (March-April) and Summerslam season (August) move wrestling figures best.

Want it handled?

If you're reading this thinking "I don't have the time for all that" — that's what we're for. Bubs960 buys and consigns wrestling figure collections of any size, priced from real market data, with cash in your account within 24 hours of an accepted offer. One figure or one hundred. Send us photos and we'll come back with a fair number.